Marketing Plans
A marketing plan is your game plan for success. It’s a series of analyses that help bring clarity to what the priorities are for your brand and how you are going to achieve them. Many times we fall into the trap of repeating marketing programs without regard to a shifting landscape. Take the time […]
Brand Strategy
A brand strategy informs how you communicate your brand. My process for brand strategy development develops stakeholder support along the way using a variety of approaches including workshops, surveys, and conversations. The brand strategy includes organizational beliefs and philosophy and a psychographic description of your target audience,. It includes descriptors for the brand’s personality and […]