Are you inspiring engagement? I’ve been meeting with many organizations that are doing amazing work but lack the Brand Strategy to guide how they communicate the value of their work in a compelling and differentiating way. Many default to reciting their mission statement, “Our mission is to . . . and we do this by […]
One of the joys of my work is being able to embed seamlessly with design, advertising and integrated marketing agencies that need a seasoned strategist with account director skills. I bring big agency-big brand skills to any size project. Let’s chat about your needs to see how I might be of help.
A marketing plan is your game plan for success. It’s a series of analyses that help bring clarity to what the priorities are for your brand and how you are going to achieve them. Many times we fall into the trap of repeating marketing programs without regard to a shifting landscape. Take the time […]
A brand strategy informs how you communicate your brand. My process for brand strategy development develops stakeholder support along the way using a variety of approaches including workshops, surveys, and conversations. The brand strategy includes organizational beliefs and philosophy and a psychographic description of your target audience,. It includes descriptors for the brand’s personality and […]