What kinds of services do I offer?
Brands and Products: Brand strategy (positioning, messaging) + marketing communications campaign strategy and implementation + creative concepting and production (with partners) + account direction Non-profits: Branding/identity strategy and implementation+public education campaigns, marketing communications for fundraising +capital campaigns
What creates successful marketing communications outcomes?
Strategy grounded in goals and insightful analysis, expert messaging development, smart channel selection and the power of partnerships. I have been fortunate over the years to work with many talented individuals, from designers to media planners, website developers to database experts. Goals are always achievable when the right team is formed and motivated and I […]
Connect Inspire Engage
Are you inspiring engagement? I’ve been meeting with many organizations that are doing amazing work but lack the Brand Strategy to guide how they communicate the value of their work in a compelling and differentiating way. Many default to reciting their mission statement, “Our mission is to . . . and we do this by […]
Agency Seeking Freelance Strategist?
One of the joys of my work is being able to embed seamlessly with design, advertising and integrated marketing agencies that need a seasoned strategist with account director skills. I bring big agency-big brand skills to any size project. Let’s chat about your needs to see how I might be of help.
Marketing Plans
A marketing plan is your game plan for success. It’s a series of analyses that help bring clarity to what the priorities are for your brand and how you are going to achieve them. Many times we fall into the trap of repeating marketing programs without regard to a shifting landscape. Take the time […]
Brand Strategy
A brand strategy informs how you communicate your brand. My process for brand strategy development develops stakeholder support along the way using a variety of approaches including workshops, surveys, and conversations. The brand strategy includes organizational beliefs and philosophy and a psychographic description of your target audience,. It includes descriptors for the brand’s personality and […]