Tomorrow Partners, a design agency, was my Client for this project. Adaptive Edge wanted to update their brand look and feel to be more compelling and relevant in marketing their services as a future planning, innovation and leadership development company. Informed by a series of interviews with key clients and a brand workshop, the brand positioning evolved from functional to a more emotional, aspirational and values-oriented perspective that can encompass all manner of services as this forward-thinking company grows and evolves, lighting the way for leaders at the brink of change.