Todd Jersey Architecture: Brand Strategy, Integrated Marketing Campaign
Todd Jersey Architecture (TJA) with its emphasis on beautiful, sustainable, and affordable design aligns perfectly with the mission-orientation of Strategic Mission Marketing. And, full disclosure, Todd Jersey is my husband! With that said, I only take on clients with whom I feel a philosophical connection so thankfully his business mission, with its careful attention to […]
Bishop O’Dowd High School: Admissions, Summer Academy & Development Campaigns
While contracted as the Marketing Director for this Oakland, California high school, with its deep emphasis on social justice, I developed marketing communications strategies for Admissions recruitment, Development fundraising and the Summer Academy programs. The visionary President of the school, Dr. Steve Phelps, had done significant work on innovating programming and operations. The identified challenges […]
The Nature Conservancy: Oceanwealth.org
This project is the second in a series of three websites projects that we developed for the The Nature Conservancy’s marine team. Oceanwealth.org serves as a project communication hub for the Mapping Ocean Wealth team and as a doorway to a powerful online mapping tool that is currently in development. This tool will enable stakeholders around the world to quantify […]
WildCare: Building Our Future Capital Campaign Brochure
When faced with a wild animal that is sick, injured, or in a potentially harmful situation, most people want to do the right thing, but don’t know how. Enter WildCare. Transforming how people live with wildlife and ensuring that wildlife has a voice guides they work of these well-respected non-profit organization. Their aging facilities, however, can no […]
The Nature Conservancy: Coastalresilience.org
The Nature Conservancy is an international powerhouse brand in the world of environmental conservation. One of their significant marine programs is Coastal Resilience, a multi-stakeholder conservation project that protects coastal communities – the people, the local economy and the environment-in the face of increasing climate events. Coastal Resilience offers a powerful approach and a tool that identifies and shows risk and reveals and protects […]
The Marine Mammal Center: Brand Strategy and Execution
Smart brand strategy was a major contributor to this successful brand evolution. While at The Center, I developed a brand marketing communications platform centering on the fact that marine mammals are teaching us about the health of the ocean, our planet’s major life support system. Balancing messaging the intrinsic value of each individual animal with […]
Adaptive Edge
Tomorrow Partners, a design agency, was my Client for this project. Adaptive Edge wanted to update their brand look and feel to be more compelling and relevant in marketing their services as a future planning, innovation and leadership development company. Informed by a series of interviews with key clients and a brand workshop, the brand […]
Stanford Summer Session
Tomorrow Partners, a design agency, was my client for this project. Each year, Stanford Summer Session faces the highly competitive process of attracting the world’s best and brightest students to its campus to attend one of three highly regarded summer programs. In preparing for the summer ahead, the session determined that new collateral and a […]
Habitot Children’s Museum: Brand Messaging Strategy and Yearend Campaign
A fixture in the East Bay children’s scene, Habitot’s revenue stream was suffering deeply due to the recession. With a pressing need to deliver financial results immediately, I used in-depth focus groups to uncover that the museum members had little or no knowledge of the important role that Habitot played in meeting the needs of […]
WildCare: Brand Messaging Strategy and Execution
When WildCare first called, the assignment was to increase visibility and long-term fundraising potential leading up to the launch of a capital campaign to build a new wildlife center. With a modern new logo but siloed marketing communications, it became clear there was a need to find a singular voice and story through which to […]
Center for the Story of the Universe: Brand Messaging Strategy
With a full schedule of airings scheduled on PBS, the Center wanted to showcase the Story of the Universe video and connect the audience with additional resources and opportunities to learn more. The main challenge was to create a contemporary look and feel while focusing the brand on its reason for being. Through my brand […]
Cisco Corporate Social Responsibility
Tomorrow Partners, a design agency, was my client for this project. Cisco wanted a compelling way to tell their corporate social responsibility story to all of their stakeholders and, importantly, to tell it in such a way that would compel others to engage in social good. The Client had a clear understanding of the driving […]
Marin Services for Women
Thirty years ago Marin Services for Women began as a safe place for substance-addicted women to practice together the 12 steps of recovery. When they approached me, MSW needed a fresh brand look to convey its evolution into a professional organization with highly skilled staff and proven results. Through a collaborative and inclusive brand strategy […]